Blair Phillips is a market researcher and brand strategist with deep experience across a number of industries and brands. Her background is made up of a unique combination of advertising, market research and brand planning. Prior to forming Beehive in 2004, she was an account director and planner for The Bantam Group, incorporating market research into marketing and branding strategies.
She has completed the Advanced Institute of Advertising Studies program on strategic planning, the AAAA Agency Managers Seminar, and the MRA Market Research Boot Camp. Blair has a BA in Journalism and Mass Communication from University of North Carolina, Chapel Hill, with a focus in Advertising. She was on the Dean’s List, and a member of the Cum Laude Society and the National Honor Society.
“We’ve come to think of Blair and Beehive Research as our secret weapon, not only for ongoing research needs, where service is responsive and findings are insightful, but also for new business needs, where Blair gives us the edge you’d expect from the most seasoned account planner.”
“We consider Beehive Research a partner more than a vendor. At every level of interaction, they are fully engaged as a regular part of our team, and they embrace our goals as if they were their own. Their performance is simply outstanding in every respect. I’ve entrusted many key studies to Beehive Research. They’ve earned our confidence by routinely providing exceptional quality, responsive service, and on-time, accurate reporting. Blair at Beehive gets a speed-dial button on my phone. I love working with Beehive because they provide more than just research data — they provide real insights. Blair Phillips’ knowledge of brand strategy and marketing means that she understands how research is applied in the real world, so she guides Beehive to develop practical research methods, and then helps interpret and drive the data into actionable strategy. Blair has been a critical partner in many of my most successful brand strategy projects.”