Market Research

Beehive offers both QUALITATIVE and QUANTITATIVE research solutions. Our approach ranges from one-on-one, in-person interviews to complex segmentation studies with advanced statistical analysis incorporating 12,000+ respondents. And, there are no "canned" solutions; each project is custom designed to do address the business issue, or issues, at hand.

Example Studies

·  Advertising Creative Testing

·  Ad Tracking (Pre / Post)

·  Brand Benchmarking & Tracking – including awareness / preference / usage, perceptions and competitive analysis 

·  Customer Segmentation

·  Market Entry Analysis

·  Messaging / Communications Testing – including positioning ideas, features, benefits and key messaging

·  Naming Studies

·  New Product Concept Testing

·  Pricing Strategies

·  Touchpoint / Performance Analysis